Zapier “Catch Hook” is locked behind paid Zapier plans. That means a lot of our clients can’t set up basic form automations on a free Zapier plan, and they end up paying just to route a Framer form submission somewhere (CRM, email list, Slack, Notion, Sheets, etc.).

For a product at Framer’s size and scale, Zapier is a very common integration expectation. A native Zapier app / integration would remove the “paywall to integrate” problem and make Framer Forms dramatically more useful for client work.